Beginner’s Guide to SEO Search Engine Optimization
Create category pages for each of the main topics and link all of your content in those categories. Replace any broken links you find and add 301 redirects as required. I use Screaming Frog to scan my entire site and find broken internal and outbound links in seconds. Internal links are links from one page on your site (page A), to another relevant page on your site (page B). Internal link building is one of the most under utilised strategies in SEO, but it’s something you should pay attention to.
Google wants to know that you are a real and trustworthy business they can confidently send traffic to. From personal experience, I know that I’m more likely to click on a more recent link. So keep in mind, it could help to improve your click-through rates too. The more depth of information there is…The more valuable it will be perceived by a search engine’s crawlers.
Add visual elements
Common on-page SEO optimization examples include producing content, SEO Anomaly writing title tags, and creating internal links. On-Page SEO involves optimizing web page elements to improve search engine rankings and attract organic traffic. For example, if you’re targeting the keyword “best coffee shops,” you’d include this keyword in your page title, meta description, and throughout your content. Some brands prefer to use our content strategy to create their own blogs. Using an in-depth on-page SEO checklist, we’ll create high-quality blogs and web pages that rank and convert.
Blogs
That’s why Google takes load times into account when ranking pages in search results, and why we include page speed optimization with our on-page SEO services. When it comes to on-page SEO, keywords play a critical role in improving your online visibility. On-page SEO (also called on-site SEO) is the practice of optimizing webpages to rank higher on search engines. It includes optimizations to visible content and the HTML source code. If you want to improve your search engine rankings in 2025, you need to get backlinks. On-page SEO is a term that covers numerous strategies applied on a web page to improve its ranking within search engine results.
Internal links also tell the search engines what pages are important and how to get there. Because it is an integral part of SEO that can help you get higher rankings, reach a bigger audience and get more organic traffic. Beyond the keywords (topics) used in content on a webpage and how they’re discussed, there are several “keyword-agnostic” elements that can influence on-page optimization.
- In other words, by citing your sources, you’ll be aligning with the E-A-T search quality guidelines.
- When you write your meta description, include the relevant keywords in it.
- To keep your content current and ranking well, it should be regularly enhanced with the latest data, fresh images, and the integration of relevant long-tail keywords.
- In this chapter, I’ll go through actionable techniques that can elevate your on-page SEO game.
- If you focus on the right metrics, you may see how readers respond to your content.
Internal link và Outbound link
When you match search intent and optimize for search engines (more on that soon), you’ll get posts that rank higher and that are also useful for readers. When readers stay longer on your web pages and share your content on social media or with peers, it signals to search engines that your content is high-quality. Just like with title tags, they are not one of the most significant on page ranking factors by themselves. However, a good meta description will help convince users to click on your page in the results (aka improve CTR). On-page SEO, or on-site SEO, is optimizing web pages for users and search engines. It refers to specific elements and attributes of a website, such as content (written words), HTML, system, CSS, internal links, outbound links, and more.
One of the best ways to build authority is to have relevant quality content linking back to your site. You can do this by making guest posts on high-authority sites or paying someone to do this for you. However, this only works if the content gets categorized as high quality and relevant to your niche. By following the steps I’ve outlined in this On Page SEO checklist, you’ll be able to move the needle of your core landing pages and blog posts too. This is because the URLs of your site are usually one of the first things that both users and search engines will see. Likewise, from an On Page SEO point of view, headings provide better context for search engines as they’re able to understand the hierarchy and structure.
When a user wants to access your website, the CDN will route the request to the server that is the closest to the user. AltTextGenerator is a free instant AI alt text generator that you can use to automatically generate high-quality alt text for images using advanced artificial intelligence. The remainder of the header tags should be used to further subdivide the sections you created using the H2 tags. For example, instead of only targeting “running shoes”, you can add variations of this keyword such as “best running shoes”, “nike running shoes”, “shoes for women”, etc. You just simply want to be using your target keyword at different places within your entire article, without trying to sound spammy.
